SEO Specialist

Job Description

We're in search of an insightful and results-driven SEO Specialist who can take charge of our digital marketing efforts in enhancing organic search visibility. You will collaborate with various teams to spearhead keyword strategies, optimize website content, and analyze performance metrics. Your contribution will play a critical role in driving traffic and conversion rates while improving our overall search engine ranking.

Responsibilities

• Lead local SEO initiatives to enhance regional visibility.
• Integrate analytics tools to measure traffic and engagement.
• Optimize page speed and mobile friendliness as part of SEO efforts.
• Create and manage content marketing strategies that align with SEO goals.
• Collaborate with social media teams to boost SEO through social channels.
• Prepare budget forecasts for SEO-driven campaigns.
• Train team members on SEO best practices and strategies.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Postgraduate qualification in Digital Marketing is beneficial

Experience

• Minimum 3 years of hands-on experience in SEO strategies

Technical Skills

• HTML/CSS
• PPC Advertising

Soft Skills

• Teamwork
• Time Management

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Basic understanding of web development: Familiarity with web development practices to liaise with technical teams more effectively.
• Experience with conversion rate optimization: Ability to apply SEO principles to improve conversion rates and drive business growth.

Benefits

• Health, dental, and vision plans
• Generous PTO and vacation policy
• Award-winning workplace culture
• Funding for training and certifications

Company Culture

• Innovation Driven: We prioritize creativity and encourage our staff to explore new ideas.
• Employee Well-Being: Health and well-being of our employees are paramount, leading to a supportive environment.
• Open Communication: We maintain transparent communication practices to encourage feedback and growth.