SEM Coordinator

Job Description

We are currently seeking an SEM Coordinator to join our dynamic team in Johannesburg. In this role, you will focus on developing, implementing, and managing our SEM strategies across various channels to drive web traffic and increase lead generation.

Responsibilities

• Oversee daily SEM campaigns and ensure alignment with business goals.
• Perform ongoing keyword optimization and competitor analysis.
• Evaluate and report on the effectiveness of SEM strategies and recommend changes.
• Collaborate with external vendors and media partners for campaign execution.
• Drive continuous improvement initiatives for SEM processes.
• Manage tracking and reporting tools to gather data insights.
• Develop ad testing strategies to enhance performance metrics.

Requirements

Education

• Relevant marketing qualifications

Experience

• 5+ years of experience in digital marketing and SEM

Technical Skills

• PPC Campaign Management
• Ad Copywriting
• Social Media Advertising

Soft Skills

• Problem Solving
• Teamwork

Certifications

• AdWords Certification

Languages

• English: Fluent

Advantageous

• Familiarity with A/B testing tools: Experience with tools for running A/B tests on ad creatives and landing pages.
• Understanding of conversion rate optimization: Knowledge of techniques to improve conversion rates across digital campaigns.

Benefits

• Comprehensive health coverage
• Flexible schedules to promote work-life balance
• Training and professional development opportunities
• Employee discount programs

Company Culture

• Innovative Mindset: We encourage an innovative spirit, welcoming new ideas and creative solutions.
• Growth and Development: We invest in our team's professional growth and provide opportunities for advancement.
• Inclusivity: We foster a culture of inclusivity, where everyone's contributions are acknowledged and valued.