SEO Specialist

Cape Town FULL TIME R25,000 - R37,500 / Month
(R300,000 - R450,000 / Year)

Job Description

As an SEO Specialist, you will enhance our web presence through strategic optimization techniques. You will be tasked with analyzing trends, tracking performance metrics, and conducting competitive analysis to ensure our strategies align with industry standards. This role is ideal for someone who thrives on challenges and is keen to contribute to a digital marketing agency focused on delivering exceptional results.

Responsibilities

  • Design and execute SEO campaigns that drive measurable results.
  • Monitor competitors’ SEO activities and identify opportunities for improvement.
  • Implement technical SEO best practices to optimize site performance.
  • Collaborate closely with developers on site optimization.
  • Curate reports detailing site analytics, performance, and metrics.
  • Provide training and knowledge transfer to internal teams on SEO practices.
  • Support user experience initiatives by optimizing site layout and content.
  • Research and adopt new tools to enhance SEO effectiveness.
  • Contribute to a culture of continuous improvement in the SEO team.
  • Engage in link-building strategies to strengthen online presence.

Requirements

Education
  • Bachelor's degree in Digital Marketing or related discipline
Experience
  • 3+ years of proven SEO success
Technical Skills
  • Link Building
  • Technical SEO
Soft Skills
  • Problem-solving
  • Communication
Certifications
  • HubSpot Inbound Marketing Certification
Languages
  • English: Fluent

Advantageous

  • Experience with Email Marketing: Knowledge of integrating SEO with email marketing strategies.
  • Familiarity with various CMS platforms: Experience working with platforms like WordPress and Joomla.

Benefits

  • Comprehensive health insurance, including dental and vision.
  • Retirement savings plan with company contributions.
  • Generous paid time off and public holidays.
  • Collaborative and energetic work environment.

Company Culture

  • Diversity and Inclusion: We embrace diversity and encourage applications from individuals with varied backgrounds.
  • Feedback-Driven: We encourage open communication and value feedback from all team members.
  • Work-Life Balance: We understand the importance of balance and support flexible working options.
Status: Open