SEO Specialist

Job Description

We are on the lookout for a detail-oriented SEO Specialist to join our dynamic team in Port Elizabeth. The ideal candidate will be instrumental in developing SEO strategies that enhance our brand's visibility and drive organic traffic to our website. As part of our vibrant team, you will collaborate with various departments to optimise content and ensure our digital footprint is maximized. Your expertise in SEO tools and methodologies will be essential in improving our search engine rankings.

Responsibilities

• Create and manage search engine optimization strategies.
• Analyze website traffic and user engagement metrics to improve website performance.
• Work with the web development team to ensure SEO best practices are integrated into the website architecture.
• Perform competitor analysis to identify opportunities for improvement.
• Utilize Google Analytics and other SEO tools to track and report on key performance indicators.
• Train staff on the importance of good SEO practices.
• Collaborate with the social media team to create integrated campaigns.
• Assist with content strategy development to align with SEO goals.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 4+ years of experience in SEO and SEM

Technical Skills

• HTML & CSS
• PPC Advertising

Soft Skills

• Problem-solving
• Teamwork

Certifications

• Advanced SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of SEO for e-commerce platforms: Experience optimizing product pages on platforms like Shopify and WooCommerce.
• Experience in creating SEO-friendly content: Ability to guide content creators in producing optimized content.

Benefits

• Comprehensive health insurance.
• Generous annual leave and public holidays.
• Opportunity for professional advancement.
• Support for continuous education and certifications.

Company Culture

• Innovation: We embrace innovative thinking and welcome fresh ideas to drive our business forward.
• Employee Well-being: Employees' well-being is a priority. We offer wellness programs to support a healthy work-life balance.
• Diversity and Inclusion: Diversity is at the heart of our success, and we actively seek to create an inclusive environment for all.