Market Research Analyst

Job Description

As a Market Research Analyst, you will be responsible for evaluating data related to market trends and consumer preferences. You will help design surveys, analyze results, and prepare reports that will inform key stakeholders on market dynamics. Strong analytical and communication skills are necessary to succeed in this role, providing insights that drive business success.

Responsibilities

• Analyse and present market research data to various departments.
• Identify and evaluate new market opportunities and competitive threats.
• Utilize statistical software to interpret complex data sets.
• Coordinate with external vendors for conducting focused group discussions.
• Prepare visual presentations that summarise findings and insights effectively.

Requirements

Education

• Bachelor's degree in Marketing, Business, Economics or related field

Experience

• 3-5 years of experience in market research or analysis

Technical Skills

• Data Analysis
• Survey Design

Soft Skills

• Communication
• Critical Thinking

Languages

• English: Fluent

Advantageous

• Experience with data visualization tools: Knowledge of Tableau, PowerBI, or other visualization software is beneficial.
• Exposure to statistical analysis software: Familiarity with programs like SPSS, SAS, or similar.

Benefits

• Competitive salary and benefits package
• Health and wellness contributions
• Opportunities for professional development
• Work-life balance work environment

Company Culture

• Team-Oriented: Our culture is rooted in collaboration, where every team member’s input is valued.
• Employee Growth: We support our staff's professional development with training and mentorship programs.
• Inclusivity: We're committed to maintaining a diverse and inclusive workplace.