Digital Marketing Specialist

Job Description

We are searching for a Digital Marketing Specialist to join our dynamic Durban team! The ideal candidate will be responsible for developing and executing innovative digital marketing strategies that drive brand engagement and increase online visibility. You will work closely with cross-functional teams to launch campaigns that resonate with our audience and meet business objectives.

Responsibilities

• Execute and manage digital advertising campaigns.
• Analyse user feedback and online behaviours to inform marketing initiatives.
• Create marketing collateral to support campaigns and initiatives.
• Scout for new digital channels and opportunities for growth.
• Stay abreast of industry best practices and emerging technologies.
• Assist in the preparation of marketing plans and strategies.
• Formulate recommendations for social media engagement strategies.
• Assist in creative brainstorming sessions and campaign development.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is a plus

Experience

• 5+ years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Social Media Strategy

Soft Skills

• Project Management
• Team Leadership

Certifications

• Certified Digital Marketing Professional
• Advanced Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for web content management.
• Experience with A/B Testing: Skilled in A/B testing strategies to optimise marketing campaigns.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company match
• Work-life balance initiatives
• Annual team-building retreats

Company Culture

• Creativity and Innovation: Our team embraces new ideas and approaches to push the envelope in digital marketing.
• Supportive Environment: We provide the resources and support necessary for personal and professional growth.
• Employee Recognition: We acknowledge and celebrate the contributions of our team members regularly.