Social Media Manager

Job Description

Join our team as a Social Media Manager in Cape Town, where you will lead our social media strategies and develop content that resonates with our audience. We're looking for a strategic thinker who can analyse data, create engaging campaigns, and maintain a strong online presence for our brand.

Responsibilities

• Lead the social media content calendar and strategy to ensure effective audience engagement.
• Write and curate compelling and relevant content for various social media platforms.
• Evaluate and report on the performance of social media campaigns and adjust strategies accordingly.
• Engage in community management to foster relationships with followers.
• Utilize analytics tools to assess the effectiveness of campaigns, making data-driven decisions.
• Work closely with cross-functional teams to align messaging and branding strategies.
• Research competitors and industry trends to inform our social media approach.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in social media management or digital marketing

Technical Skills

• Social Media Marketing
• Content Creation
• Analytics Tools

Soft Skills

• Communication
• Creativity

Languages

• English: Fluent

Advantageous

• Experience with SEO best practices: Familiarity with SEO strategies to enhance social media visibility.
• Knowledge of graphic design software: Basic skills in tools like Canva or Adobe Creative Suite are a plus.