Market Research Analyst

Job Description

Join our team as a Market Research Analyst where you will conduct qualitative and quantitative research to assess market conditions. You will provide essential insights that guide business decisions and marketing strategies. Ideal candidates should have a strong background in research methodologies and data analysis.

Responsibilities

• Design and execute market research projects from start to finish.
• Assess and interpret customer needs and preferences.
• Utilize analytical tools to conduct market analyses and summarise findings.
• Provide insights into target audiences and market segments.
• Support marketing strategies through detailed data analysis.
• Update and report on market trends and competitor actions regularly.

Requirements

Education

• Bachelor's degree in Analytics, Marketing, or a related field
• Master's degree in Market Research is preferred

Experience

• 3+ years of experience in market research roles

Technical Skills

• Qualitative Research
• Quantitative Analysis

Soft Skills

• Analytical Skills
• Presentation Skills

Certifications

• Certified Market Research Professional (CMRP)

Languages

• English: Fluent

Advantageous

• Experience in consumer behavior analysis: Ability to understand market dynamics and consumer motivations.
• Proficient in SPSS and SQL: Experience analysing data sets and performing statistical tests.

Benefits

• Performance bonuses based on targets achieved
• Health and wellness programs
• Opportunity for remote work
• Continuous professional development

Company Culture

• Professional Growth: We offer training and skills development opportunities for continuous learning.
• Open Communication: We foster an open communication culture where ideas and feedback are welcome.
• Employee Well-being: We prioritise the well-being of our employees through wellness initiatives.