Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist in Durban, you will be responsible for developing and implementing effective marketing campaigns across digital platforms. Your expertise in analytics will be vital in measuring success and adapting strategies to enhance digital engagement and growth.

Responsibilities

• Oversee website management and ensure timely updates.
• Utilise analytics tools to track website traffic and user behaviour.
• Facilitate workshops and training sessions on digital marketing best practices.
• Engage with external vendors and agencies for collaborative projects.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Postgraduate degree is advantageous

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• PPC Management
• Content Creation

Soft Skills

• Analytical Thinking
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience with CRM tools to manage customer relationships.
• Experience with video marketing: Knowledge of creating and promoting video content.

Benefits

• Comprehensive health coverage including dental and vision
• Performance bonuses
• Remote work flexibility
• Competitive salary and annual raises

Company Culture

• Innovative Mindset: We foster a culture of innovation, supporting initiatives that push our marketing strategies forward.
• Supportive Team: Our supportive team environment empowers employees to thrive and excel.
• Fun Work Culture: We believe in balancing work and fun, with regular team-building activities.