Content Marketing Strategist

Johannesburg FULL TIME R30,000 - R40,000 / Month
(R360,000 - R480,000 / Year)

Job Description

We are looking for a creative Content Marketing Strategist to join our growing team. The ideal candidate will be responsible for developing and implementing effective content strategies that drive engagement and conversions. You will work closely with our marketing and design teams to create compelling content that resonates with our audience and enhances brand presence.

Responsibilities

  • Identify clear goals for each piece of content and track success metrics.
  • Integrate feedback from the sales team to refine content strategy and enhance effectiveness.
  • Optimize existing content and re-market to boost engagement.
  • Conduct surveys and interviews to measure audience interests high.
  • Promote content through both organic and paid channels.
  • Develop partnerships with relevant organizations and guest contributors.
  • Engage with online communities to drive traffic and foster relationships.
  • Manage budgets for content marketing initiatives and report on ROI.

Requirements

Education
  • Bachelor's degree in Marketing, Journalism, or related field
Experience
  • 5 years of experience in content strategy or marketing
Technical Skills
  • Content Strategy Development
  • Social Media Marketing
Soft Skills
  • Analytical skills
  • Teamwork
Languages
  • English: Fluent

Advantageous

  • Proficiency in video content creation: Experience in developing video content to enhance engagement.
  • Knowledge of current content marketing trends: Staying updated on the latest trends affecting content marketing.

Benefits

  • Comprehensive medical aid
  • Remote working options available
  • Annual leave and company holidays
  • Training and mentorship programs

Company Culture

  • Respect and Inclusion: We create a respectful and inclusive environment for all team members.
  • Work-Life Balance: We understand the importance of balancing work commitments with personal life.
  • Recognition: We celebrate and recognize our employees' achievements and contributions.
Status: Open