SEO Specialist

Job Description

We are on the lookout for an SEO Specialist to optimize our online presence and drive traffic. The ideal candidate should be proficient in keyword research, SEO tools, and on-page optimization techniques to boost our website's ranking on search engines. Join our team and help us shape effective SEO strategies tailored to our business needs.

Responsibilities

• Research and analyze competitor websites’ SEO strategies.
• Perform ongoing keyword discovery, expansion, and optimization.
• Prepare and present detailed performance reports to stakeholders.
• Implement analytics and a performance tracking system to improve web visibility.
• Work on link-building strategies through guest blogging and outreach.
• Optimize local SEO strategies for regional visibility.
• Collaborate with web designers and developers to ensure SEO best practices are followed.
• Create and manage an internal linking strategy.
• Engage in continuous improvement to keep ahead of industry trends.
• Educate team members about SEO best practices.
• Manage SEO budgets effectively and allocate resources accordingly.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Business or Marketing is beneficial

Experience

• Minimum 5 years of experience in SEO or digital marketing management

Technical Skills

• SEO Analytics
• Keyword Research Tools

Soft Skills

• Strategic Thinking
• Project Management

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with local SEO practices: Experience optimizing for local search results.
• Understanding of web development basics: Knowledge of how web development practices can affect SEO.

Benefits

• Health and dental insurance
• Annual leave and sick leave
• Work-from-home options
• Employee discounts on services

Company Culture

• Respect and Inclusion: We promote an inclusive workplace where every team member's input is valued.
• Work-Life Balance: We believe in supporting our employees’ well-being through flexible working options.