Digital Marketing Specialist

Job Description

Become a key player in our team as a Digital Marketing Specialist located in Durban. This role requires designing strategic marketing initiatives, driving traffic through innovative SEO practices, and managing comprehensive online campaigns. If you have a knack for creating engaging content and understand market trends, we invite you to apply.

Responsibilities

• Collaborate with cross-functional teams to integrate marketing strategies.
• Execute A/B testing for continuous optimization.
• Maintain brand consistency across all digital marketing platforms.
• Develop and manage digital marketing budgets.
• Assist in the creation of online advertisement campaigns.

Requirements

Education

• Bachelor's degree in Marketing or Public Relations

Experience

• 5+ years of hands-on digital marketing experience

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Creativity
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in eCommerce marketing: Background in marketing strategies specifically for eCommerce business models.
• Familiarity with UX principles: Understanding user experience design to enhance digital marketing efforts.

Benefits

• Comprehensive health insurance coverage
• Paid time off and public holidays
• Career advancement opportunities
• Annual team-building retreats

Company Culture

• Diversity and Inclusion: We celebrate diversity and are committed to a culture of inclusion within our team.
• Work-Life Balance: An environment that promotes a healthy balance between personal life and work commitments.
• Community Engagement: We actively engage in community activities, giving back and fostering strong local ties.