Digital Marketing Specialist

Job Description

We are seeking an innovative Digital Marketing Specialist to join our dynamic team in Durban. The ideal candidate will possess a comprehensive understanding of digital marketing strategies and will be responsible for crafting and executing campaigns that maximize online presence and engagement. The role demands proficiency in SEO, content creation, and analytics to help drive traffic and improve brand visibility.

Responsibilities

• Lead digital marketing projects from conception to execution.
• Create and optimize content for search engines and users.
• Engage with stakeholders to define project requirements.
• Report on campaign metrics and recommend improvements.
• Manage and execute all social media marketing initiatives.
• Work within the marketing team to brainstorm innovative ideas.
• Assess client feedback to adjust strategies.
• Oversee the planning and execution of web-based marketing events.
• Develop outreach strategies to increase online visibility.
• Provide training and support for junior team members.

Requirements

Education

• Bachelor's degree in a relevant discipline
• Digital Marketing diploma or equivalent is preferred

Experience

• 3+ years of solid experience in a digital marketing role

Technical Skills

• Email Marketing
• Google Ads

Soft Skills

• Communication Skills
• Project Management

Certifications

• Certified Digital Marketing Professional
• Facebook Blueprint Certification

Languages

• English: Fluent

Benefits

• Health, dental, and vision insurance
• Competitive salary and bonuses
• Work-life balance initiatives
• Access to training and certification programs

Company Culture

• Inclusivity: We believe in a diverse team that values different perspectives and experiences.
• Work-Life Balance: Our company fosters a healthy work-life balance to ensure overall employee well-being.
• Sustainability Practices: We are committed to sustainable business practices that positively impact our community and environment.