Digital Marketing Specialist

Job Description

We are on the lookout for a skilled Digital Marketing Specialist to join our team in Pretoria. You will play a crucial role in developing and executing digital marketing campaigns that engage our audience, improve online presence, and drive lead generation. If you're passionate about digital marketing and have a track record of successful campaigns, we want to hear from you!

Responsibilities

• Lead digital marketing efforts focusing on brand awareness and lead generation.
• Measure and report performance of digital marketing campaigns.
• Design content marketing strategies that align with business goals.
• Manage social media channels and engage with target audiences.
• Support email marketing campaigns with segmentation and personalization.
• Collaborate with other departments to integrate marketing efforts.
• Stay current with the latest digital marketing technologies and tools.
• Provide insights on user behavior and conversion optimization.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 3-5 years of experience in a digital marketing role

Technical Skills

• Email Marketing
• Social Media Marketing

Soft Skills

• Team Collaboration
• Problem-solving

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience using tools like HubSpot or Mailchimp.
• Basic knowledge of HTML/CSS: Understanding of web technologies for email templates and blogs.

Benefits

• Comprehensive health insurance
• Generous leave policies
• Access to training resources
• Team-building events and activities

Company Culture

• Inclusivity: We are committed to building a diverse workforce and creating an inclusive environment.
• Supportive Team: Our team atmosphere is supportive, making it easier for collaboration and sharing of ideas.
• Work-Life Balance: We believe in maintaining a good work-life balance, ensuring employee well-being.