Digital Marketing Manager

Job Description

We are seeking a talented Digital Marketing Manager to spearhead our marketing initiatives in Cape Town. The successful applicant will possess a deep understanding of digital marketing strategies and be able to drive campaigns that enhance brand visibility and engagement across various platforms.

Responsibilities

• Strategically plan and execute digital marketing campaigns that meet business objectives.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Enhance the brand's online presence through effective content marketing and social media strategies.
• Develop strategies for audience engagement using the latest digital marketing techniques.
• Manage ongoing maintenance and optimization of the website for performance and usability.
• Lead the team in brainstorming sessions to generate new marketing ideas and solutions.
• Identify and leverage new digital platforms and technologies to improve marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Master's degree is a plus

Experience

• 5+ years of experience in digital marketing or related field

Technical Skills

• SEO
• PPC Campaign Management
• Google Analytics
• Social Media Management
• Content Marketing

Soft Skills

• Analytical Skills
• Communication
• Leadership
• Creativity

Certifications

• Google Analytics Certified
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing tools: Familiarity with tools and methods for conducting A/B tests to improve campaign performance.
• Prior experience in e-commerce marketing: Experience in e-commerce strategies and online sales channels.

Benefits

• Health insurance
• Retirement savings plan with company matching
• Flexible work hours
• Professional development opportunities

Company Culture

• Innovation: We encourage innovative thinking and reward creativity within our team.
• Teamwork: Collaboration is key; we value team-centric approaches to problem-solving.
• Diversity: We celebrate diversity and are committed to inclusive hiring practices.