Product Marketing Manager

Job Description

As a Product Marketing Manager, you will be pivotal in steering our product marketing plans. Your role entails conducting comprehensive competitive analyses, crafting compelling marketing content, and enhancing our overall brand strategy to resonate with our customers in Pretoria.

Responsibilities

• Develop and execute marketing plans that align with product lifecycle and sales goals.
• Lead team training sessions to educate internal stakeholders on product features and benefits.
• Report on the success of marketing initiatives to senior management, suggesting improvements as needed.
• Establish thought leadership via speaking at industry events and writing articles.
• Maintain relationships with external vendors and partners to amplify campaign reach.

Requirements

Education

• Bachelor's degree in Marketing or related field
• MBA with a focus on marketing is advantageous

Experience

• 3-5 years of experience in product or digital marketing

Technical Skills

• Social Media Strategies
• Content Creation

Soft Skills

• Analytical Skills
• Leadership

Certifications

• HubSpot Inbound Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Knowledge of email marketing tools: Experience in using tools for email marketing campaigns to enhance audience engagement.
• Proven track record in launching successful product campaigns: Demonstrated success in taking products from concept to successful market launch.

Benefits

• Generous leave policy
• Health insurance with wellness programs
• Opportunity for flexible working conditions
• Budget for professional training and conferences

Company Culture

• Growth Mindset: We value continuous learning and encourage staff to pursue personal development.
• Balancing Work and Life: We understand the importance of work-life balance and promote flexibility.
• Open Communication: We prioritize transparent communication and feedback within our team.