Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join our dynamic team in Johannesburg. The ideal candidate will have a strong grasp of various digital marketing channels, including SEO, PPC, and social media. You will be responsible for developing and implementing effective marketing strategies to enhance our online presence and drive engagement.

Responsibilities

• Strategically plan and execute email marketing campaigns for targeted customer segments.
• Utilize data analytics to derive actionable insights for campaign improvements.
• Engage with influencers and partnerships for co-marketing opportunities.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is preferred

Experience

• 4+ years of experience in digital marketing

Technical Skills

• Content Strategy
• Data Analytics

Soft Skills

• Leadership

Certifications

• Facebook Blueprint certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience in E-commerce marketing: Knowledge of strategies specific to E-commerce platforms.
• Familiarity with automated marketing tools: Experience with tools that automate marketing activities.

Benefits

• Comprehensive health and wellness benefits
• 401(k) plan with matching contributions
• Opportunity for remote work
• Paid time off and holidays

Company Culture

• Continuous Learning: We believe in investing in our employees' professional development through ongoing training and education.
• Diversity and Inclusion: We are committed to creating an inclusive environment that welcomes diversity and creativity.