Digital Marketing Specialist

Job Description

We're seeking a passionate Digital Marketing Specialist to join our Johannesburg team. The successful candidate will be responsible for developing and executing effective digital marketing campaigns, focusing on social media, SEO, and content marketing. You'll work collaboratively with clients to understand their needs and develop tailored strategies that drive engagement and conversions.

Responsibilities

• Plan and execute end-to-end digital marketing campaigns.
• Curate and create video content for social media marketing.
• Adapt marketing materials to different audiences and platforms.
• Lead initiatives to enhance brand visibility online.
• Report on key performance indicators (KPIs) to assess effectiveness.
• Conduct webinars and events to promote product services.
• Create and manage landing pages for various campaigns.
• Explore partnerships and collaborations for marketing initiatives.
• Conduct usability tests for websites to enhance user experience.
• Manage influencer marketing campaigns to expand reach.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Postgraduate diploma in Digital Marketing is preferred

Experience

• 5+ years of experience in digital marketing, with a focus on metrics and analytics

Technical Skills

• Google Ads
• Email Marketing

Soft Skills

• Creativity
• Time Management

Certifications

• HubSpot Inbound Marketing Certification
• Digital Marketing Institute Certification (DMI)

Languages

• English: Fluent

Advantageous

• Experience with A/B testing tools: Knowledge of tools like Optimizely or Unbounce.
• Familiarity with CRM software: Experience using CRM platforms such as Salesforce or Zoho.

Benefits

• Comprehensive health insurance
• Retirement savings plan with employer matching
• Flexible working hours
• Work-life balance initiatives

Company Culture

• Professional Growth: We encourage continuous professional development and learning.
• Diversity and Inclusion: Our commitment to diversity leads to a vibrant and dynamic workplace.
• Community Engagement: We actively participate in community outreach and support initiatives.