Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our dynamic team in Cape Town. The successful candidate will develop and execute innovative digital marketing campaigns to boost brand awareness and drive traffic.

Responsibilities

• Create and manage pay-per-click (PPC) advertising campaigns.
• Develop and monitor social media strategies across various platforms.
• Conduct A/B testing on website elements and marketing emails.
• Utilize analytics tools to track website and campaign performance.
• Engage with online communities and respond to customer inquiries.
• Optimize content for search engines and improve organic visibility.
• Identify new digital marketing opportunities and channels.
• Provide reports on campaign ROI and effectiveness.
• Support the marketing team with various projects and initiatives.
• Assist in branding and rebranding efforts as necessary.

Requirements

Education

• Bachelor's degree in Business or related field
• Master's degree is a plus

Experience

• 4+ years of experience in a digital marketing role

Technical Skills

• Content Strategy
• Email Marketing

Soft Skills

• Time Management
• Creativity

Certifications

• Google Analytics Individual Qualification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing tools: Hands-on experience running tests to optimize conversion rates.
• Understanding of UX principles: Basic knowledge of user experience design principles.

Benefits

• Comprehensive medical aid plan
• Annual performance bonuses
• Training and mentorship programs
• Work-from-home options available

Company Culture

• Continuous Learning: We invest in continuous learning and professional growth for our employees.
• Work-Life Balance: We value work-life balance and support flexible working arrangements.
• Community Engagement: We actively engage in community service and social responsibility initiatives.