Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist, where you will strategise and implement online marketing initiatives to boost our reach and engagement. This role requires a well-rounded understanding of SEO, SEM, and social media marketing, as well as the ability to analyse and report on campaign performance.

Responsibilities

• Drive the development of social media strategies and campaigns.
• Participate in brainstorming and strategy sessions to refine our marketing approach.
• Stay updated on industry trends and best practices in digital marketing.
• Support the creation of video content and other multimedia assets.
• Provide insights and strategies to improve overall user experience.

Requirements

Education

• Bachelor's degree in Advertising or Business Administration
• An advanced degree or certification in Marketing or PR is a plus

Experience

• 3+ years of hands-on experience in a similar role

Technical Skills

• Content Management Systems (CMS)
• Email Marketing Tools

Soft Skills

• Communication
• Teamwork

Certifications

• Facebook Blueprint Certification
• Hootsuite Platform Certification

Languages

• English: Fluent

Advantageous

• Video Marketing Experience: Proficient in creating and promoting video content across platforms.
• Experience with Paid Advertising: Understanding of running and optimising paid marketing campaigns.

Benefits

• Comprehensive health coverage including dental and vision
• Flexible work arrangements and remote options
• Employee training and development programs
• Regular team-building activities

Company Culture

• Continuous Learning: We foster an environment of continuous improvement and skill development through various workshops and training sessions.
• Inclusivity: We celebrate diversity and are committed to creating an inclusive workplace.
• Work-Life Balance: We understand the importance of a balanced lifestyle and promote flexible work arrangements.