Digital Marketing Manager

Job Description

We are seeking a passionate Digital Marketing Manager to lead our marketing initiatives at Tech Innovations Inc. You will be responsible for developing, implementing, and managing our digital marketing strategies, while optimising campaigns to enhance our online presence and drive engagement.

Responsibilities

• Strategise and manage online advertising campaigns across different platforms.
• Work closely with sales teams to align marketing strategies.
• Participate in product launches and promotional events.
• Cultivate strong partnerships with stakeholders and influencers.
• Ensure brand consistency across all marketing channels.
• Conduct A/B testing to optimise campaigns.
• Utilise customer feedback to improve service offerings.
• Monitor competitor marketing strategies and adjust approaches.
• Evaluate and report on campaign effectiveness and ROI.
• Lead brainstorming sessions for creative marketing ideas.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Relevant certifications in Digital Marketing are preferred

Experience

• 5+ years of relevant digital marketing experience

Technical Skills

• Email Marketing
• CRM Software

Soft Skills

• Strategic Thinking
• Time Management

Certifications

• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Experience with Data Analytics: Knowledge of data analytics tools to drive strategy through insights.
• Experience with E-commerce Marketing: Proficient in strategies specific to e-commerce platforms and product marketing.

Benefits

• Extensive health, dental, and vision insurance plans.
• Annual performance bonuses.
• Flexible work arrangements to promote work-life balance.
• Access to training and certification programs.

Company Culture

• Inclusivity: We value inclusivity and are committed to creating a diverse workforce.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all our employees.
• Continuous Learning: We support continuous learning and development for our team members.