Digital Marketing Specialist

Job Description

Join our team as a Digital Marketing Specialist! You will manage and optimise digital marketing campaigns, ensuring they align with our brand's objectives and reach our desired audience effectively.

Responsibilities

• Design and execute digital marketing campaigns across various platforms.
• Develop content strategies to drive organic traffic.
• Optimise landing pages for conversion and user engagement.
• Track and analyse the effectiveness of marketing campaigns and adjust strategies accordingly.
• Work with cross-functional teams to align marketing objectives with business goals.
• Utilise customer feedback to refine marketing initiatives.
• Evaluate competitors and stay ahead of digital marketing trends.
• Perform keyword research to enhance content discoverability.
• Train and mentor junior team members on digital marketing best practices.
• Engage with customers and handle queries on social media.

Requirements

Education

• Master's degree in Marketing or related field is a plus

Experience

• 5+ years of experience in digital marketing fields

Technical Skills

• PPC Advertising
• Landing Page Optimization
• Graphic Design

Soft Skills

• Project Management
• Team Leadership

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Knowledge of producing and marketing video content.
• Proficiency in HTML and CSS: Basic knowledge of web coding languages to enhance web content.

Benefits

• Comprehensive health and wellness benefits
• Bonus structure linked to performance
• Flexible work hours and remote work options
• Continuous training and development programs

Company Culture

• Team Spirit: Our team-oriented culture fosters collaboration and engagement.
• Work-Life Balance: We value our employees' time outside of work, offering flexible arrangements.
• Employee Empowerment: We empower our employees to take charge and lead their projects with confidence.