Content Marketer

Job Description

We are on the lookout for a talented Content Marketer to join our team in Pretoria. The ideal candidate will be responsible for developing and executing innovative content strategies that resonate with our target audience. Your creativity and analytical skills will help elevate our content to new heights while engaging our audience on multiple platforms.

Responsibilities

• Identify target audience needs and tailor content accordingly.
• Create and maintain a content library for future reference.
• Facilitate workshops and training sessions to improve content skills within the team.
• Collaborate with analytics teams to derive insights and improve content strategy.
• Implement and oversee social media strategies to promote content.
• Contribute to website redesigns to improve user experience.
• Develop content for paid advertising campaigns.
• Manage the overall brand voice and messaging across all content.
• Conduct competitor analysis to identify content opportunities.
• Engage in community outreach through content-driven initiatives.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master’s degree preferred

Experience

• 5+ years of experience in digital marketing or content creation

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Analytical Skills
• Time Management

Certifications

• Digital Marketing Certification from Google

Languages

• English: Fluent

Advantageous

• Knowledge of video production: Experience in creating and editing marketing videos.
• Understanding of conversion rate optimization: Ability to analyze and optimize content for better conversions.

Benefits

• Comprehensive health insurance coverage
• Generous annual leave policy
• Remote work options available
• Employee wellness programs

Company Culture

• Empowerment: We empower our employees to take ownership of their projects and grow their skills.
• Diversity and Inclusion: Our diverse team brings varied perspectives, and we celebrate inclusivity in the workplace.
• Work-Life Balance: We value work-life balance and provide flexible options to accommodate our employees' needs.