SEO Specialist

Job Description

Join our vibrant team as an SEO Specialist in Johannesburg! You'll be responsible for increasing organic traffic through effective SEO strategies. Your insights will drive content creation, and your analytical skills will help us continuously improve our online performance.

Responsibilities

• Perform comprehensive keyword research to guide content development.
• Enhance website architecture to improve organic search visibility.
• Track rankings and assess performance against KPIs and benchmarks.
• Lead link-building initiatives to drive brand authority.
• Assist in content creation with an SEO-focused approach.
• Stay ahead of SEO trends and emerging technologies.
• Create SEO optimization reports for internal stakeholders.
• Work with developers to ensure adherence to SEO standards.
• Engage in continuous site improvement to enhance user experience.
• Facilitate training workshops to educate team members on SEO best practices.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is a plus

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• Google Analytics
• SEO Tools (Ahrefs, SEMrush)
• HTML/CSS

Soft Skills

• Analytical thinking
• Communication

Certifications

• Google Analytics Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with WordPress: Understanding of content management systems like WordPress for SEO-friendly web development.
• Familiarity with social media marketing: Knowledge of integrating social media strategies with SEO efforts.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible work arrangements
• Professional development opportunities

Company Culture

• Innovation: We thrive on creative thinking and embrace new ideas to enhance our services.
• Collaboration: Our team works together in a supportive environment to achieve common goals.
• Inclusivity: We value diversity and foster an inclusive workplace for all employees.