Content Strategist

Job Description

We are on the lookout for a creative and data-driven Content Strategist to join our growing team in Durban. The successful candidate will develop and implement comprehensive content strategies that resonate with our target audience. You’ll be responsible for identifying content opportunities, crafting compelling narratives, and ensuring brand consistency across all channels. This role requires a mix of analytical skills and creativity, giving you the chance to make a real impact in our brand messaging.

Responsibilities

• Lead the development of the overall content marketing strategy.
• Curate and create shareable content that promotes engagement.
• Implement A/B testing to optimize various content pieces.
• Conduct regular audits on content performance and update as needed.
• Engage with other departments to align content efforts with broader marketing goals.
• Manage budgets for content creation and distribution.
• Develop partnerships with content creators for collaborative projects.
• Establish documentation processes for content creation and publishing.
• Advocate for content marketing excellence across the organization.
• Organize and lead brainstorming sessions for new content ideas.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is preferred

Experience

• Minimum 3 years of experience in content marketing or a related field

Technical Skills

• SEO best practices
• Content Management Systems (CMS)
• Social Media Marketing
• Data Analytics

Soft Skills

• Creative thinking
• Communication

Languages

• English: Fluent

Advantageous

• Experience with multimedia content creation: Ability to create engaging video and audio content.
• Knowledge of Google Analytics: Proficient in using Google Analytics to track and report on content performance.

Benefits

• Competitive salary based on experience
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development
• Work-life balance initiatives

Company Culture

• Innovation: We thrive on innovation and creativity, pushing the boundaries of what’s possible.
• Collaboration: We encourage teamwork and open communication among our diverse team.
• Inclusivity: We celebrate diversity and are committed to creating an inclusive environment for all.