Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join our dynamic team in Cape Town. The ideal candidate will be responsible for developing, implementing and managing marketing campaigns that promote our products and services. You will play a key role in increasing brand awareness and driving web traffic.

Responsibilities

• Design and manage online advertising campaigns using Google Ads and Facebook Ads.
• Lead the content strategy and oversee the production of digital content.
• Analyze marketing campaign effectiveness and suggest improvements.
• Develop email marketing strategies to retain customer loyalty.
• Conduct A/B testing for campaigns to enhance performance.
• Work closely with sales teams to align marketing strategies with revenue goals.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Professional certification in Digital Marketing is preferred

Experience

• 3-5 years of experience in digital marketing, including social media management

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Team Collaboration
• Problem-solving

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Knowledge of platforms like HubSpot or Marketo for automating marketing tasks.
• Familiarity with video marketing: Experience in creating and promoting video content online.

Benefits

• Comprehensive health cover
• Paid time off for holidays
• Performance bonuses
• Remote work flexibility

Company Culture

• Inclusivity: We celebrate diversity and create an inclusive environment for all.
• Work-Life Balance: We promote a healthy work-life balance for our employees.
• Open Communication: We encourage open dialogue and feedback among team members.