Digital Marketing Specialist

Job Description

Seeking a results-driven Digital Marketing Specialist to elevate our marketing initiatives. If you have experience in managing campaigns across different digital channels and a knack for creativity and analytics, we want to hear from you.

Responsibilities

• Strategise and implement integrated digital marketing campaigns.
• Conduct A/B testing to explore effective campaigns and strategies.
• Manage the marketing budget and ensure cost-effective approaches.
• Design and write clear engaging messages to attract customers.
• Monitor web analytics and use data-driven insights to refine strategies.
• Facilitate webinars and digital events to generate leads.
• Supervise internship programs and onboarding of new marketing team members.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3-5 years of experience in managing digital marketing

Technical Skills

• Email Marketing
• CRM Software

Soft Skills

• Project Management
• Team Leadership

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Knowledge of marketing automation tools: Experience with platforms like Mailchimp or HubSpot.
• Familiarity with video marketing: Basic knowledge of video creation and editing.

Benefits

• Comprehensive medical aid coverage.
• Retirement savings plan.
• Flexible work schedules.
• Access to learning resources and courses.

Company Culture

• Diversity and Inclusion: We embrace diversity in our workplace and celebrate individual differences.
• Continuous Learning: We support ongoing education and professional growth.
• Community Engagement: We encourage participation in community service initiatives.