Content Strategy Manager - Durban - Content Marketing

Job Description

We are on the lookout for a passionate Content Strategy Manager to lead our content marketing initiatives in Durban. The right candidate will possess a deep understanding of content creation and marketing strategies, driving engagement and brand loyalty.

Responsibilities

• Create engaging content that adheres to the brand voice and aesthetic.
• Manage the content production process from concept to execution.
• Establish key performance indicators for content success and monitor them regularly.
• Train and mentor junior content team members to enhance their skills.
• Assist in strategic planning sessions to align content with business goals.
• Present content strategies and results to key stakeholders.
• Integrate feedback from sales and customer support teams into content strategies.
• Conduct reviews of existing content to identify opportunities for updates and re-purposing.
• Create and maintain documentation of content processes and workflows.
• Engage with the community through comments and social media interactions.

Requirements

Education

• Bachelor's degree in Advertising, Public Relations, or related field
• Postgraduate qualification preferred

Experience

• 5+ years of content creation and strategic planning experience

Technical Skills

• Copywriting
• Digital Marketing

Soft Skills

• Project Management
• Team Building

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience in user experience (UX) writing: Understanding the principles of UX writing to create user-friendly content.
• Knowledge in brand storytelling: Ability to craft narratives that connect with audiences.

Benefits

• Comprehensive health cover
• Generous leave policies
• Employee assistance programs
• Friendly and supportive company culture

Company Culture

• Growth Mindset: We support continuous learning and provide opportunities for professional growth.
• Work-Life Balance: We prioritize work-life balance, promoting a healthy and sustainable working environment.
• Community Engagement: We believe in giving back to the community and encourage employee involvement in local initiatives.