Market Research Analyst

Job Description

Join us as a Market Research Analyst where you will conduct thorough market research, analyze data, and provide actionable insights to enhance strategic decisions. Your role will significantly impact the direction of client projects and overall business strategies.

Responsibilities

• Design comprehensive research methodologies and processes.
• Analyze campaign effectiveness through data assessment.
• Collaborate with cross-functional teams to drive data-centric decisions.
• Develop timelines and budgets for research projects.
• Train junior analysts and guide their research efforts.
• Utilize various analytical software and tools for data evaluation.
• Actively participate in strategic planning sessions.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a relevant field
• Postgraduate qualification preferred

Experience

• 5+ years of experience in market research and analysis roles

Technical Skills

• Market Research Techniques
• Statistical Software Proficiency

Soft Skills

• Critical Thinking
• Team Collaboration

Certifications

• International Research Association Certified
• Project Management Professional (PMP)

Languages

• English: Fluent

Advantageous

• Experience with Digital Marketing Analysis: Familiarity with online consumer behavior and digital marketing metrics.
• Knowledge of Social Media Analytics: Ability to analyze social media metrics for market insights.

Benefits

• Comprehensive healthcare benefits
• Financial wellness programmes
• Work-from-home options available
• Professional development and training opportunities

Company Culture

• Continuous Improvement: We believe in continuous improvement and learning, both individually and as a team.
• Supportive Leadership: Our leaders are supportive and encourage team members to reach their full potential.
• Focused on Results: Our team's efforts are outcome-driven and focused on delivering measurable results.