Market Research Analyst

Job Description

Join us as a Market Research Analyst and leverage your analytical skills to transform data into key business insights. You'll be responsible for designing research methodologies and presenting findings that drive our marketing strategies.

Responsibilities

• Lead market research initiatives and oversee data collection processes.
• Create detailed reports summarizing market research results.
• Advise the product development team on consumer feedback.
• Conduct competitor analysis to identify opportunities.
• Manage relationships with external research firms.
• Stay current with market trends and consumer behavior shifts.

Requirements

Education

• Bachelor's degree in Statistics, Data Science, or related field
• Postgraduate qualification is advantageous

Experience

• 5 years of experience in market analysis or research

Technical Skills

• SPSS
• Excel

Soft Skills

• Problem-solving
• Teamwork

Certifications

• Certified Data Analyst
• Certified Market Research Specialist (CMRS)

Languages

• English: Fluent

Advantageous

• Proficiency in SQL: Skills in database management and data querying using SQL.
• Experience with digital marketing analytics: Knowledge in assessing online campaign performance.

Benefits

• Extensive health, dental, and vision coverage
• Employer-matched retirement savings plan
• Flexible schedule to promote work-life balance
• Access to training and certification classes

Company Culture

• Team Collaboration: Teamwork is highly valued; we believe in collective success.
• Employee Empowerment: We support personal development and empower employees to take on leadership roles.
• Community Engagement: We actively engage with and contribute to local communities.