Market Research Analyst

Job Description

Join us as a Market Research Analyst and leverage your analytical skills to transform data into key business insights. You'll be responsible for designing research methodologies and presenting findings that drive our marketing strategies.

Responsibilities

• Design and implement research methodologies for data collection.
• Interpret and analyze quantitative and qualitative research data.
• Work with the sales team to identify customer needs and preferences.
• Provide recommendations based on data analysis.
• Utilize statistical tools to interpret data sets.
• Prepare and present findings in a clear, actionable manner.

Requirements

Education

• Bachelor's degree in Statistics, Data Science, or related field
• Postgraduate qualification is advantageous

Experience

• 5 years of experience in market analysis or research

Technical Skills

• SPSS
• Excel

Soft Skills

• Problem-solving
• Teamwork

Certifications

• Certified Data Analyst
• Certified Market Research Specialist (CMRS)

Languages

• English: Fluent

Advantageous

• Proficiency in SQL: Skills in database management and data querying using SQL.
• Experience with digital marketing analytics: Knowledge in assessing online campaign performance.

Benefits

• Extensive health, dental, and vision coverage
• Employer-matched retirement savings plan
• Flexible schedule to promote work-life balance
• Access to training and certification classes

Company Culture

• Innovative Mindset: We encourage creativity and innovative thinking across all levels of the organization.
• Inclusive Environment: Diversity and inclusiveness are integral to our company culture.
• Continuous Improvement: We foster an environment where continuous feedback and improvement are standard practice.