Web Analytics Specialist

Job Description

We seek a detail-oriented Web Analytics Specialist to join our dynamic team in Cape Town. The ideal candidate will utilize their expertise to track, analyze, and interpret web data to help drive strategic decisions and enhance online performance. You will work closely with marketing and technical teams to optimize digital marketing strategies based on analytical insights.

Responsibilities

• Create and maintain web analytics dashboards for various stakeholders.
• Utilize tools like Google Analytics to gather data and insights.
• Provide insights into customer journeys and online behaviours.
• Collaborate with content creators to assess performance of digital campaigns.
• Ensure data quality and accuracy in reporting.
• Conduct A/B tests and analyse results to drive decision-making.
• Deliver presentations on analytics findings to the marketing team.
• Implement SEO strategies based on data insights to enhance visibility.

Requirements

Education

• Master's degree in Data Analytics or related field is a plus

Experience

• 5+ years of experience in web analytics roles

Technical Skills

• Advanced Excel
• SQL

Soft Skills

• Problem-Solving
• Creativity

Advantageous

• Experience with A/B Testing: Hands-on experience with A/B testing methodologies and tools.
• Familiarity with Google Tag Manager: Knowledge of Google Tag Manager for managing tags and tracking setups.

Benefits

• Comprehensive health and wellness benefits
• Generous performance bonuses
• Support for ongoing training and development
• Work-life balance initiatives

Company Culture

• Team Spirit: We value collaboration and a strong team spirit, encouraging open communication and idea sharing.
• Continuous Improvement: We are committed to continuous improvement and support our employees in their professional growth.
• Inclusivity: We embrace diversity and aim to create an inclusive workplace for all.