Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist in Durban, where you will leverage your skills in digital marketing channels to grow our brand. You will collaborate with the marketing team to manage campaigns and optimize our online strategies.

Responsibilities

• Collaborate with the marketing team to create integrated marketing strategies.
• Conduct market research to understand competitors and customers.
• Produce detailed reports on digital marketing performance metrics.
• Engage with customers through social media platforms to drive brand loyalty.
• Utilize A/B testing for digital advertising and campaigns for optimization.

Requirements

Education

• Bachelor's degree in a relevant field

Experience

• 5 years of experience in digital marketing with a focus on SEO and content marketing

Technical Skills

• Content Marketing
• Social Media Management
• Email Marketing

Soft Skills

• Leadership
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Google Analytics Certified

Languages

• English: Fluent

Advantageous

• Experience with Adobe Creative Suite: Basic knowledge of design tools for creating marketing materials.
• Familiarity with marketing automation tools: Proficient in using marketing automation platforms for campaign management.

Benefits

• Competitive salary and performance bonuses
• Medical aid and provident fund
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovation: We believe in fostering creativity and innovation to tackle challenges effectively.
• Team Environment: Our team is collaborative, and we value diverse perspectives.
• Work-Life Balance: We promote a healthy work-life balance within our team.