Product Marketing Manager

Job Description

We are on the lookout for a skilled Product Marketing Manager to join our dynamic team in Pretoria. The ideal candidate will excel in crafting marketing strategies that elevate our product offerings. This role requires a combination of creativity, analytical skills, and leadership to drive product positioning and develop effective marketing campaigns that resonate with our target audience.

Responsibilities

• Craft compelling value propositions that position products effectively in the market.
• Lead the execution of multi-channel marketing campaigns to drive product awareness.
• Evaluate customer engagement and assess product adoption rates.
• Conduct training sessions for sales teams on product details and marketing initiatives.
• Engage with key stakeholders to gather product feedback and insights.
• Utilize analytics tools to derive insights for continuous improvement.
• Stay updated on industry trends and competitor strategies to inform marketing approaches.

Requirements

Education

• Bachelor's degree in Marketing, Business, or relevant discipline
• Postgraduate degree preferred

Experience

• 5+ years of product marketing experience with a proven track record

Technical Skills

• Digital Marketing
• Data Analysis

Soft Skills

• Analytical Thinking
• Problem Solving

Certifications

• Product Marketing Professional (PMP)
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Hands-on experience with tools that automate marketing tasks and workflows.
• Strategic thinking skills: Ability to think strategically about marketing positioning and outreach.

Benefits

• Medical aid coverage
• Annual bonus based on performance
• Work-from-home flexibility on occasion
• Employee training and workshops

Company Culture

• Diversity and Inclusion: We celebrate diverse backgrounds and perspectives as part of our culture.
• Community Engagement: Active participation in community initiatives is encouraged and supported.
• Work-Life Balance: We strive to provide a healthy work-life balance for all employees.