Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our vibrant team in Durban. The ideal candidate will have a solid background in digital marketing strategies, including SEO, SEM, and social media management, aimed at driving online traffic and engagement.

Responsibilities

• Research and identify target audiences for digital campaigns.
• Manage the company's social media presence and strategy.
• Optimize website content and structure for better search engine visibility.
• Use analytical tools to gather insights and improve future campaigns.
• Coordinate with external vendors for marketing material production.
• Participate in brainstorming sessions to develop new marketing initiatives.

Requirements

Education

• Bachelor's degree in Communications or Advertising
• Master’s degree in Marketing is preferred

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with graphic design tools: Proficiency in tools like Adobe Creative Suite to create digital assets.
• Knowledge of eCommerce platforms: Experience with platforms like Shopify or WooCommerce.

Benefits

• Comprehensive health and wellness programs
• Work-from-home options
• Support for further education and training
• Yearly bonuses based on performance

Company Culture

• Diversity and Inclusion: We welcome individuals from diverse backgrounds and believe in inclusivity.
• Work-Life Balance: We support a healthy work-life balance for all employees.
• Fun Work Environment: We prioritize a fun and enjoyable work atmosphere while being productive.