Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist where you will play a pivotal role in shaping our online marketing strategies. In this position, you will manage digital campaigns, conduct market research, and analyze performance metrics to increase brand awareness and customer engagement. We're looking for someone with a knack for creative content and a solid understanding of digital marketing tools.

Responsibilities

• Design and manage social media marketing strategies.
• Evaluate competitor marketing strategies for insights.
• Coordinate with external agencies and partners for marketing projects.
• Oversee email marketing campaigns and analyze engagement metrics.
• Ensure compliance with digital marketing regulations and best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Relevant certifications are preferred

Experience

• 5+ years of experience in digital marketing and campaign management

Technical Skills

• Content Management Systems
• Email Marketing

Soft Skills

• Project Management
• Creativity

Certifications

• Digital Marketing Institute Certification

Languages

• English: Fluent
• Afrikaans: Intermediate

Advantageous

• Experience in video marketing: Knowledge of creating and promoting video content for digital platforms.
• Proficiency in paid social media advertising: Strong capabilities in executing and analyzing paid social media campaigns.

Benefits

• Comprehensive health insurance
• Retirement savings plan with a company match
• Training and development opportunities
• Work-life balance initiatives
• Employee discounts on services

Company Culture

• Diversity and Inclusion: We embrace diversity and aim to create an inclusive environment for all.
• Work-Life Balance: We emphasize a healthy work-life balance to enable productivity and employee satisfaction.
• Community Engagement: Our company actively participates in community engagement initiatives, giving back to society.