SEO Specialist

Job Description

We are seeking a skilled SEO Specialist to join our Johannesburg team. The successful candidate will be responsible for developing and implementing effective SEO strategies to enhance our clients' online presence. Your expertise in keyword research, on-page optimization, and backlinking will be vital in ensuring the success of our digital marketing campaigns.

Responsibilities

• Formulate and execute innovative SEO strategies.
• Lead keyword research initiatives to identify target terms.
• Optimize existing web content for improved visibility.
• Utilize analytics tools to assess and refine SEO efforts.
• Develop and execute reporting mechanisms for SEO performance.
• Foster cross-team collaboration to ensure holistic SEO integration.
• Participate in brainstorming sessions for digital marketing strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 4+ years in a digital marketing role focusing on SEO

Technical Skills

• Content Management Systems (CMS)
• Link Building
• Technical SEO

Soft Skills

• Creative Problem-Solving
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Proficiency in HTML/CSS: Basic understanding of web development will be an advantage.
• Experience with A/B testing and optimization: Experience in conducting A/B tests to improve website effectiveness.

Benefits

• Comprehensive health insurance
• Annual leave and sick leave
• Remote work options available
• Continuous training and development opportunities

Company Culture

• Continuous Learning: We support ongoing learning and development for all employees.
• Work-Life Balance: We prioritize the well-being of our employees with flexible schedules.