Digital Marketing Manager

Job Description

We are seeking a skilled Digital Marketing Manager to lead our marketing initiatives in Johannesburg. The ideal candidate will possess extensive experience in digital marketing strategies, content development, and campaign management. You will oversee the design and execution of marketing strategies that build our brand and engage customers effectively.

Responsibilities

• Design and execute impactful marketing campaigns across channels.
• Oversee the creation of digital content, ensuring alignments with brand strategy.
• Utilize SEO and SEM to maximize visibility.
• Analyze marketing performance data to guide strategy adjustments.
• Collaborate with other departments to support wider business goals.
• Stay informed on emerging digital marketing trends and tools.
• Manage online reputation and customer engagement.
• Review and report on campaign analytics.

Requirements

Education

• Bachelor's degree in Marketing, Communication, or similar field
• Relevant certifications in digital marketing are a plus.

Experience

• 5+ years in digital marketing and team management

Technical Skills

• Email Marketing

Soft Skills

• Negotiation

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficiency in graphic design software: Ability to create visual content using tools like Adobe Creative Suite.
• Experience with video marketing: Understanding of video marketing strategies and production.