SEO Specialist

Job Description

We are seeking a results-driven SEO Specialist to optimize our website's visibility on search engines. The right candidate will possess a keen understanding of SEO strategies, keyword analysis, and content marketing. You will work collaboratively with the marketing team to create impactful strategies to increase organic traffic and enhance online presence.

Responsibilities

• Design and implement link-building campaigns.
• Ensure best practices are followed for technical SEO improvements.
• Collaborate with designers to ensure SEO considerations are integrated into all web assets.
• Develop a content calendar aligned with SEO objectives.
• Run A/B tests to measure and improve SEO performance.
• Work with the content team to create compelling and optimized content.
• Conduct site audits to analyze health and performance indicators.
• Stay informed on Google algorithm updates and search trends.
• Facilitate training and awareness on SEO best practices across departments.
• Suggest enhancements to improve user experience and drive conversions.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is preferred

Experience

• 4+ years of experience in SEO or digital marketing

Technical Skills

• SEO Analytics
• Content Management Systems

Soft Skills

• Creative Thinking
• Team Collaboration

Certifications

• HubSpot SEO Certification
• Google Search Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with content marketing strategies: Hands-on experience for creating successful content marketing campaigns.
• Knowledge of local SEO practices: Understanding how local search impacts overall SEO strategies.

Benefits

• Health, dental, and vision insurance
• Paid parental leave
• Access to professional development resources
• Team-building retreats and events

Company Culture

• Continuous Improvement: We are dedicated to continuous improvement and learning in our practices.
• Work-Life Balance: We prioritize work-life balance to ensure our employees are happy and productive.
• Diversity and Inclusion: Our commitment to diversity allows us to leverage a variety of perspectives and experiences.