SEO Specialist

Job Description

We are looking for an SEO Specialist to join our dynamic team in Durban. The ideal candidate will be responsible for optimizing website content, conducting keyword research, and developing effective SEO strategies to improve our clients' search engine visibility.

Responsibilities

• Conduct technical SEO audits and provide actionable insights.
• Implement schema markup and other advanced SEO techniques.
• Collaborate on PPC initiatives to align SEO and paid search strategies.
• Craft SEO-friendly content guidelines for the team.
• Analyze traffic and conversion data to optimize strategies.
• Develop reports to track the success of SEO campaigns.
• Train junior SEO team members on best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• SEO-related certifications preferred

Experience

• 3+ years of hands-on SEO experience

Technical Skills

• Content Management Systems
• Link Building

Soft Skills

• Creativity
• Attention to Detail

Certifications

• Moz SEO Training Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Understanding of Local SEO: Knowledge of strategies to enhance local search visibility and ranking.
• Proficiency in HTML/CSS: Basic coding skills to assist with website modifications for SEO.

Benefits

• Monthly performance incentives
• Comprehensive medical aid
• Work-life balance initiatives
• Access to training and development resources

Company Culture

• Innovation: We promote innovative thinking and encourage creative solutions to challenges.
• Flexibility: Offering flexible working arrangements to support work-life balance.
• Community Engagement: Our team participates in community service and outreach programs.