Market Research Analyst

Job Description

Join our dynamic team as a Market Research Analyst in Port Elizabeth! In this vital role, you will analyse market data to assist our clients in making informed decisions. The ideal candidate will possess excellent communication skills and a keen eye for detail in research methodologies.

Responsibilities

• Identify key market trends through extensive data analysis.
• Create surveys and focus groups to collect valuable feedback.
• Summarise research findings into concise reports.
• Support the marketing team with insights for product launches.
• Present research results and strategies to senior management.
• Collaborate with external partners for additional data sourcing.

Requirements

Education

• Bachelor's degree in Marketing, Statistics, or related discipline
• Master's degree preferred

Experience

• 3+ years of experience in a research capacity

Technical Skills

• Excel
• Presentation Skills

Soft Skills

• Time Management
• Interpersonal Skills

Languages

• English: Fluent

Advantageous

• Experience with Qualitative Research Techniques: Ability to conduct focus groups and in-depth interviews for qualitative data.
• Understanding of Digital Marketing Trends: Knowledge of how digital marketing impacts consumer behaviour.

Benefits

• Comprehensive healthcare coverage
• Retirement savings plan with company contributions
• Support for continuous education and training
• Work-life balance initiatives

Company Culture

• Collaboration: Teamwork is at the heart of what we do, fostering open communication and collaboration.
• Employee Wellbeing: We prioritize our employees' well-being with various health and wellness programs.
• Flexibility: We offer flexible work arrangements to help our employees balance their personal and professional lives.