Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist who is passionate about creating innovative marketing campaigns. The ideal candidate will have a solid understanding of various digital marketing channels and a knack for analytics.

Responsibilities

• Create and manage comprehensive digital marketing plans.
• Track and analyse performance metrics to drive data-driven decisions.
• Implement and optimize Google Ads and Facebook Ads campaigns.
• Conduct keyword research and SEO audits for website enhancements.
• Engage with influencers and manage partnerships.
• Conduct competitor analysis to inform marketing strategies.
• Contribute to brainstorming sessions and marketing ideas.
• Maintain knowledge of best practices in digital marketing.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Advertising
• Social Media Marketing

Soft Skills

• Communication
• Analytical Thinking
• Adaptability

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for website modifications.
• Experience with CRM software: Familiarity with CRM systems to manage customer data.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovation: We encourage innovative thinking and creatively driven campaigns.
• Collaboration: Teamwork is fundamental to our success, and we promote collaboration across all departments.
• Diversity: Our team consists of diverse individuals from various backgrounds, fostering a rich work environment.