SEO Specialist

Job Description

In the role of SEO Specialist, you will focus on elevating our brand's presence through strategic SEO and SEM initiatives. Collaborate with our dynamic team to optimize content and engage users effectively.

Responsibilities

• Perform comprehensive SEO audits of the company website.
• Create and optimize content targeting specific keywords.
• Use SEO tools to track performance metrics and adjust strategies accordingly.
• Advise on link-building strategies to enhance domain authority.
• Work closely with web developers to implement site improvements.
• Monitor social media strategies to ensure alignment with SEO goals.
• Conduct competitor analysis to identify opportunities and threats.
• Produce detailed reports on SEO activities and results.
• Lead workshops on SEO best practices for content creators.
• Assess user experience and site performance issues affecting SEO.

Requirements

Education

• Bachelor's degree in Marketing or a closely related field
• Postgraduate degree is advantageous

Experience

• 3+ years in a digital marketing role with a focus on SEO

Technical Skills

• Keyword Research
• Technical SEO

Soft Skills

• Problem-Solving
• Team Player

Certifications

• Google Ads Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI principles: Ability to suggest improvements from a user experience perspective.
• Experience with A/B testing: Knowledge of A/B testing methods to improve campaign performance.

Benefits

• Comprehensive health insurance package
• Annual performance bonuses
• Work-life balance initiatives
• Professional development opportunities

Company Culture

• Inclusivity: We celebrate diversity and encourage inclusion in every aspect of our work.
• Open Communication: We maintain transparent communication channels across all levels of the company.
• Work-Life Balance: We support our team in achieving a healthy work-life balance.