Digital Marketing Specialist

Job Description

Looking for a skilled Digital Marketing Specialist to enhance our online presence in Johannesburg. You will be responsible for developing and executing innovative marketing strategies, optimizing content for web and social media, and analyzing performance metrics to drive business growth. Ideal candidates will have a strong understanding of SEO, SEM, and social media marketing.

Responsibilities

• Oversee the execution of digital advertising campaigns on platforms like Google Ads and Facebook.
• Evaluate competitor strategies and market trends.
• Lead creative brainstorming sessions for marketing initiatives.
• Ensure brand consistency across all digital channels.
• Implement retargeting strategies to improve lead generation.
• Collaborate with influencers and manage partnerships.
• Prepare weekly and monthly reports on campaign performance and insights.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3-5 years of hands-on experience in digital marketing

Technical Skills

• Email Marketing
• CRM Tools

Soft Skills

• Time Management
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Web Development: Basic understanding of HTML, CSS, and WordPress.
• Experience with Affiliate Marketing: Knowledge of affiliate marketing strategies and tools.

Benefits

• Comprehensive health and wellness programs
• Annual performance-based bonuses
• Paid time off and holidays
• Opportunities for remote work

Company Culture

• Continuous Learning: We support ongoing professional development and training for our employees.
• Work-Life Balance: We prioritize a healthy work-life balance for our team members.