SEM Consultant - Johannesburg - SEO/SEM

Job Description

We are seeking a skilled SEM Consultant to join our dynamic team in Johannesburg. The ideal candidate will possess a strong background in search engine marketing, with extensive experience in managing PPC campaigns and optimizing SEM strategies to elevate our clients' online presence.

Responsibilities

• Implement tracking and reporting tools to measure campaign success.
• Collaborate with the content team to ensure ad alignment with content strategies.
• Provide insights on competitor strategies and market positioning.
• Lead weekly campaign strategy meetings with stakeholders.
• Ensure compliance with advertising guidelines and best practices.

Requirements

Education

• Relevant Bachelor's degree or equivalent experience
• Relevant certifications are a plus

Experience

• 3+ years of hands-on experience in SEM and digital marketing strategies.

Technical Skills

• Bing Ads
• Keyword Research Tools

Soft Skills

• Team Leadership
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of conversion rate optimization: Understanding of techniques for improving conversion rates on digital campaigns.
• Experience with email marketing: Experience in crafting effective email marketing campaigns.

Benefits

• Comprehensive health and wellness programs
• Support for professional development
• Flexible work arrangements
• Annual performance bonuses

Company Culture

• Growth Mindset: We encourage continual personal and professional growth through training and mentorship.
• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive workplace for all.
• Community Engagement: We actively participate in community events and support various local initiatives.