Product Marketing Manager

Job Description

Join our dynamic team as a Product Marketing Manager. In this role, you will be responsible for conducting market research, identifying target customers, and defining product positioning. Your goal will be to maximize product performance and guide marketing strategy to meet business objectives.

Responsibilities

• Oversee the development and execution of product marketing plans.
• Collaborate with the product management team to inform product development based on market feedback.
• Track KPIs for marketing initiatives and report on outcomes.
• Manage relationships with external agencies for marketing campaigns.
• Implement A/B testing strategies to optimize marketing performance.
• Gather and analyze customer data to inform marketing tactics.
• Ensure consistency in branding across all platforms and materials.
• Act as a product champion across the organization.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree preferred

Experience

• 4+ years of experience in product marketing or related field

Technical Skills

• Market Research
• Content Creation
• Digital Marketing
• Project Management

Soft Skills

• Communication
• Analytical Thinking
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent