Digital Marketing Specialist

Job Description

We're looking for a passionate Digital Marketing Specialist to join our vibrant team in Durban. In this role, you'll develop and execute digital marketing strategies to enhance our online presence and drive customer engagement. If you're creative, data-driven, and eager to learn, we want to hear from you!

Responsibilities

• Plan and execute comprehensive digital marketing strategies to elevate brand presence.
• Analyze competitor strategies and adjust campaigns to outperform them.
• Develop creative content for various advertising channels.
• Maintain the company's website, ensuring content is up-to-date and SEO-friendly.
• Utilize PPC advertising to maximize ROI on marketing spend.
• Collaborate with cross-functional teams to drive integrated marketing campaigns.
• Manage and track marketing budgets for various projects.
• Coordinate with external vendors for service delivery.

Requirements

Education

• Bachelor's degree in Marketing, Media, or related discipline
• Master's degree preferred

Experience

• 5+ years of digital marketing experience

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Communication
• Time Management

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Knowledge of how to create and promote video content effectively.
• Proficiency in Adobe Creative Suite: Hands-on experience with Adobe tools for marketing content creation.

Benefits

• Attractive salary with bonuses based on performance
• Comprehensive health cover
• Flexible hours and remote work possibilities
• Professional development opportunities

Company Culture

• Diversity and Inclusion: We are committed to creating a diverse workplace where every voice matters.
• Passion for Marketing: Our team is passionate about marketing and dedicated to achieving results.
• Work-Life Balance: We promote a healthy work-life balance for all our employees.