Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our team. You will be responsible for gathering and analyzing market data, assessing competition, and helping to define target markets. Your analytical prowess will guide strategic decisions to drive company growth.

Responsibilities

• Conduct qualitative and quantitative research and analysis.
• Work alongside product teams to inform product development with market insights.
• Monitor market developments and produce forecasts.
• Provide recommendations based on data analysis for strategic decisions.
• Help in drafting research proposals and marketing strategies.
• Participate in marketing budget discussions guided by research insights.

Requirements

Education

• Bachelor's degree in Statistics, Marketing, or a related field
• Postgraduate qualification in Market Research or Business is preferred

Experience

• 5 years of relevant experience in market research roles

Technical Skills

• Survey Design
• Market Research Tools

Soft Skills

• Critical Thinking
• Presentation Skills

Certifications

• Market Research Association Certification
• Data Analysis Professional Certificate

Languages

• English: Fluent

Advantageous

• Background in behavioral economics: Understanding of psychological factors that influence consumer behavior.
• Experience in qualitative research methods: Ability to conduct interviews and focus groups to gather insights.