SEO Specialist

Job Description

Join us as an SEO Specialist in the vibrant city of Durban. In this role, you will be responsible for developing and executing on-page and off-page SEO tactics, enhancing our clients' online presence. Your analytical skills will help in tracking SEO metrics and optimizing content for better search engine rankings.

Responsibilities

• Design and implement effective link-building campaigns.
• Evaluate the performance of SEO strategies and adapt accordingly.
• Conduct regular audits of the website to optimize technical SEO.
• Collaborate with graphic designers to create SEO-rich visuals.
• Actively participate in brainstorming sessions for new digital marketing initiatives.
• Update and manage the agency's blog for SEO effectiveness.
• Monitor and respond to online reviews and brand mentions.
• Create engaging content that aligns with SEO objectives.
• Assist in the development of marketing materials that enhance SEO efforts.

Requirements

Education

• Bachelor's degree in Digital Marketing, Business, or a related field

Experience

• 3-5 years of experience in SEO and digital content strategy

Technical Skills

• SEO Best Practices
• Social Media Marketing

Soft Skills

• Creativity
• Problem-solving

Certifications

• HubSpot Content Marketing Certification
• SEO Fundamentals Certification

Languages

• English: Fluent

Advantageous

• Familiarity with local SEO practices: Experience optimizing for local search results and Google My Business.
• Knowledge of UX/UI design principles: Understanding how UX/UI impacts SEO and user engagement.

Benefits

• Comprehensive health and wellness benefits
• Annual performance reviews with bonuses
• Paid time off and public holidays
• Team-building events and activities
• Access to training resources and workshops

Company Culture

• Innovative Thinking: We believe in innovation, encouraging our team to think creatively and challenge the norm.
• Work-Life Balance: We support a healthy work-life balance, offering flexible schedules and remote work options.
• Community Engagement: We actively participate in community service, promoting positive impacts in our local area.