Product Marketing Manager

Job Description

We are seeking a talented Product Marketing Manager to oversee the development and execution of our marketing strategies in Johannesburg. The ideal candidate will be deeply familiar with customer insights and product positioning to effectively target our audience and enhance our market presence.

Responsibilities

• Lead the product marketing team in creating impactful marketing collateral.
• Assess product performance and conduct regular reviews for improvement.
• Cultivate a deep understanding of industry trends and customer preferences.
• Manage communication with stakeholders regarding product vision and goals.
• Drive user engagement through targeted marketing initiatives.
• Set and track key performance indicators (KPIs) for product marketing.
• Facilitate workshops to focus on product development with cross-functional teams.
• Represent the company at industry events and conferences.

Requirements

Education

• Bachelor's degree in Marketing, Business, or equivalent experience
• MBA in Marketing or related preferred

Experience

• 8+ years of experience in product marketing or related roles

Technical Skills

• Product Strategy
• Market Analysis

Soft Skills

• Leadership
• Negotiation

Languages

• English: Fluent

Advantageous

• Experience in a SaaS environment: Understands SaaS product lifecycles and customer acquisition strategies.
• Familiarity with CRM software: Knowledge of using CRM tools for customer relationship management.

Benefits

• Attractive remuneration package
• Comprehensive health care and wellness programs
• Generous leave policies and flexible working conditions
• Dedicated training and development initiatives

Company Culture

• Growth Mindset: We nurture a growth mindset where learning and development are prioritized.
• Work-Life Balance: We support our team's need for work-life balance through flexible schedules.
• Employee Recognition: We believe in recognizing and celebrating the achievements of our team members.