SEO Specialist

Job Description

We are on the lookout for an SEO Specialist to join our dynamic team in Cape Town. The ideal candidate will be passionate about driving organic traffic and improving search engine rankings while executing on-page and off-page SEO strategies to achieve optimal online visibility.

Responsibilities

• Enhance website content through effective keyword utilization.
• Work with web developers to optimize website structure and performance.
• Conduct link-building activities to increase website authority.
• Prepare in-depth SEO reports for management review.
• Provide training and support to junior SEO team members.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Additional marketing certifications preferred

Experience

• 3+ years of hands-on SEO experience

Technical Skills

• Keyword Research
• Content Management Systems (CMS)

Soft Skills

• Team Collaboration
• Project Management

Certifications

• HubSpot SEO Certification
• Moz SEO Essentials Certification

Languages

• English: Fluent

Advantageous

• Experience in A/B testing: Ability to conduct A/B tests to improve website performance and conversions.
• Knowledge of local SEO strategies: Experience in optimizing for local search results in South African markets.

Benefits

• Comprehensive health benefits including medical aid
• Annual performance-related bonuses
• Flexible hours and remote work options
• Professional development and training support

Company Culture

• Continuous Learning: We promote a culture of learning and development, offering various training programs and resources.
• Empowerment: Our team is empowered to take ownership of their projects, driving personal and professional growth.
• Work-Life Balance: We prioritize a healthy work-life balance, offering flexible hours and support for employee wellbeing.